Mixternal Comms Playbook

Mixternal Comms Playbook

Home
AI for Comms
Exec Comms Analysis
Archive
Leaderboard
About

External Comms

The tale of three teams (and one giant missed opportunity)
How a Stakeholder Alignment Framework breaks down silos between Comms, HR, and Marketing
 • Shaun Randol
Why your PR team should steal from internal comms (seriously...)
Transform intranet content into media-worthy stories without starting from scratch
 • Shaun Randol
Welcome to the Mixternal Comms Playbook!
Helpful articles, templates, and best practices for mixternal communications (internal + external comms).
 • Shaun Randol
Two Predictions for 2024: One Real, One 'Fake'
Comms pros should prepare for calls for unionization and deepfake content about their company and leadership.
 • Shaun Randol
Don't Dismiss the Metaverse As a Comms Channel
The communications professional who masters the metaverse will be richly rewarded
 • Shaun Randol
On the War in Israel and Gaza: Don't Rush To Say Something
It's important to get the comms right the first time.
 • Shaun Randol
What Makes a Communicator a Good Writer? Answers to 10 Questions From My Lecture at Columbia University.
The authority on mixternal comms
 • Shaun Randol
Corporate Comms Isn't Always Inspiring (But You Can Find Inspiration) (Part 2)
To take your mixternal communications game to the next level, try orthogonal thinking. Your internal comms + PR game will never be the same.
 • Shaun Randol
Corporate Comms Isn't Always Inspiring (But You Can Find Inspiration) (Part 1)
To take your mixternal communications game to the next level, try orthogonal thinking. Your internal comms + PR game will never be the same.
 • Shaun Randol
PR Can Increase ROI Simply by Helping Employee Comms
Here are six super simple ways PR can act as a proactive team player with the other side of the comms aisle...to the benefit of both teams.
 • Shaun Randol
When Should We Say Something About Social Issues? A Way Forward.
The authority on mixternal comms
 • Shaun Randol
Why a Channel Audit Is Important
You can’t effectively manage what you haven’t measured.
 • Shaun Randol
© 2026 Shaun Randol · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture