Welcome to the Mixternal Comms Playbook!
Resources to get you started
Welcome to the Mixternal Comms Playbook
The Mixternal Comms Playbook helps corporate communications professionals master mixternal (internal + external) communications, save hours weekly through AI-powered workflows, improve executive comms, and advance their careers.
The Mixternal Comms Playbook (formerly known as Mister Editorial) is for comms pros who want to work smarter, not harder. If you're managing a blend of internal, external, and executive communications—especially if you're a team of one or early- to mid-career—this newsletter is your guide to excellence.
Paid subscribers have access to the complete archive. To help get you started, below are the most popular articles, ideas, practices, and templates.
Not a paid subscriber?
🏆 Here are some of the most popular articles to get you started:
How to Teach AI to Write in Your Exec's Voice - Tips on training a chatbot to reply in a specific voice, including sample prompts and a case study
When the CEO Asks Employees to Blur Work and Life - An example exec memo (from Wayfair) on how not to inspire employees
Roe v. Wade and Employee Communications - Advice on how to respond to a major news event
What Makes a Communicator a Good Writer? Answers to 10 Questions From My Lecture at Columbia University. - Answers to 10 common questions about how to manage a content strategy for corporate communications
Is the Mixternal Comms Playbook right for you?
Ask yourself:
Are you single-handedly juggling internal comms, external PR, and executive communications—and need proven frameworks to get it all done without working nights?
Are you experimenting with ChatGPT and other AI tools but struggling to develop reliable workflows that actually save time? (Instead of wasting hours figuring out the right prompts?)
Are you writing executive comms and second-guessing whether your edits and suggestions will improve the message?
Do you have strong comms skills and consistent results, but have difficulty translating your tactical expertise into the strategic influence that drives career advancement?
P.S. If you’re energized and want to go deep into one or more aspects of our profession, check out my short mini-ebooks.
