Welcome to the Mixternal Comms Playbook

The Mixternal Comms Playbook helps corporate communications professionals master mixternal (internal + external) communications, save hours weekly through AI-powered workflows, improve executive comms, and advance their careers.

The Mixternal Comms Playbook is for comms pros who want to work smarter, not harder. If you're managing a blend of internal, external, and executive communications—especially if you're a team of one or early- to mid-career—this newsletter is your guide to excellence.

Why?

Because mixternal comms is the future of corporate comms.


Is the Mixternal Comms Playbook right for you?

Ask yourself:

  • Are you single-handedly juggling internal comms, external PR, and executive communications—and need proven frameworks to get it all done without working nights?

  • Are you experimenting with ChatGPT and other AI tools but struggling to develop reliable workflows that actually save time? (Instead of wasting hours figuring out the right prompts?)

  • Are you writing executive comms and second-guessing whether your edits and suggestions will improve the message?

  • Do you have strong comms skills and consistent results, but have difficulty translating your tactical expertise into the strategic influence that drives career advancement?

Who Am I?

I’m Shaun Randol. I’m not a consultant. I’m a practitioner working in the trenches right next to you. I understand the daily struggles of comms pros because I live them.

  • I've spent 15+ years writing, publishing, and managing mixternal storytelling for multi-billion dollar global firms.

  • I pioneered the comms industry's first series on how to use AI in communications, teaching you how to leverage AI to level up your comms game.

  • I'm the only comms pro who shares actual executive communications with detailed critiques, so you can learn what works—and what doesn’t—in executive messaging.

  • I’m regularly invited to speak about the future of our profession in private sessions, webinars, podcasts, and guest blogs by consultants, comms teams at companies large and small, and by leading industry companies (e.g., Simpplr, Poppulo).

  • Follow me on LinkedIn.

Best Issues!

Still not sure if the Mixternal Comms Playbook is right for you?

Here are some of the most popular articles–so you can decide for yourself!

My Promise to You

When you subscribe to the Mixternal Comms Playbook, you get three commitments from me:

  • I will give you concrete, tested workflows you can implement right away. No theory—just proven processes (and AI prompts) that work in real comms settings.

  • I will share actual executive communications with detailed critiques. You'll see real examples of what works and what doesn't, helping you improve your own leadership messaging.

  • I will challenge our industry's conventional wisdom. While others play it safe with ho-hum, same-same advice, I'll tackle hard questions about elevating corporate communications' strategic impact and our profession, and I’ll help you think differently about your role and potential.

Ready to Work Smarter, not Harder in Comms?

Join ~4,000 communications professionals who read the Mixternal Comms Playbook to get:

  • Practical frameworks for managing mixternal (internal + external) channels

  • Tips on using AI to make you more productive and efficient

  • Real executive communications examples with expert critiques

  • Career guidance for communications professionals at all levels

Ready to transform your communications impact? Subscribe now to get started.

P.S. If you’re energized and want to go deep into one or more aspects of our profession, check out my short mini-ebooks.

corporate comms career bundle

Subscribe to Mixternal Comms Playbook

The Mixternal Comms Playbook helps corporate communications professionals master mixternal (internal + external) communications, save hours weekly through AI-powered workflows, improve executive comms, and advance their careers.

People

Shaun Randol is the founder of the Mixternal Comms Playbook, which helps corporate communications professionals master mixternal (internal + external) communications. www.mixternalcomms.com