Mixternal Comms Playbook

Mixternal Comms Playbook

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Comms Profession

Let's Stop Pretending Corporate Comms Can Be Authentic
The harder we perform authenticity, the more inauthentic we become
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Shaun Randol
10
👀 This company just took mixternal comms way too far...
The most bananas corporate transparency experiment ever attempted
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Shaun Randol
Welcome to the Mixternal Comms Playbook!
Helpful articles, templates, and best practices for mixternal communications (internal + external comms).
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Shaun Randol
3 Mini-Books for Unsatisfied Comms Pros
Copycat thinking produces copycat careers. Are you ready to level up?
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Shaun Randol
AI Won't Free (All of) Us To Do More Strategic Work
Is there even enough value-added work to go around?
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Shaun Randol
The Narrative Age
On the role of storytelling in aligning company missions with broader ambitions
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Frank Wolf
What Do I Do for a Living? Confronting an Identity Crisis. (2/2)
What it means when I can't explain myself
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Shaun Randol
1
What Do I Do for a Living? Confronting an Identity Crisis. (1/2)
What do I do for a living? The answer is more than fodder for painful small talk; it’s at the heart of an existential crisis.
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Shaun Randol
Blurred Lines and the Rise of Mixternal Communications
Guest essay by Rachel Miller
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Rachel Miller
Three Sample Letters to Get Reimbursed for Mister Editorial
Get your company to pay for this
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Shaun Randol
2023 Wasn't Slow Enough. 2024 Will Be Assiduous.
I can do better.
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Shaun Randol
Two Predictions for 2024: One Real, One 'Fake'
Comms pros should prepare for calls for unionization and deepfake content about their company and leadership.
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Shaun Randol
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