Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
👀 This company just took mixternal comms way too far...
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👀 This company just took mixternal comms way too far...

The most bananas corporate transparency experiment ever attempted

Shaun Randol's avatar
Shaun Randol
Apr 01, 2025
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Mixternal Comms Playbook
Mixternal Comms Playbook
👀 This company just took mixternal comms way too far...
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🙈 You’re not going to believe this.

Initech, the IT consulting company, is taking mixternal communications to a level that even I—your resident mixternal evangelist—didn’t see coming.

What’s happening: Initech boldly declared they are eliminating ALL distinctions between internal and external communications.

But not in the smart, strategic way we talk a…

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