AI Won't Free (All of) Us To Do More Strategic Work
The authority on mixternal communications
A year-plus after I discussed the intersection of artificial intelligence and corporate comms with the good people at Simpplr, they invited me back to talk about the current state of affairs on their Cohesion podcast.
In this conversation (39:47), the host and my brother from another mother, Shawn Pfunder, and I discuss some personal stuff (e.g., how I use my smartphone, what I'm reading), the existential crisis of comms in the face of AI, AI's effect on hiring and shrinking the total number of comms roles, why comms can't fight the advance of AI, finding meaning in comms work, why AI won't free us up to do more value-added work, why AI won’t put everyone out of work, how comms pros at different stages of their careers should approach AI, how job descriptions will require AI experience, what I'm doing differently with prompts, the one takeaway from this conversation (an AI hack), other places comms pros should get proficient with AI, getting your priorities straight, and other topics.
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Disclaimer: Besides running Mister Editorial I am the editor-in-chief of Digital Publications at Lam Research. The views in this newsletter are my own.