Mixternal Comms Playbook

Mixternal Comms Playbook

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Want better comms ROI? Get on the same page.
Use one narrative to transform scattered messaging into strategic success
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Shaun Randol
The tale of three teams (and one giant missed opportunity)
How a Stakeholder Alignment Framework breaks down silos between Comms, HR, and Marketing
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Shaun Randol
Welcome to the Mixternal Comms Playbook!
Helpful articles, templates, and best practices for mixternal communications (internal + external comms).
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Shaun Randol
Why We Need a Conscious Style Guide
Introducing a resource that champions a flexible approach to language, designed to foster inclusion, respect, and empowerment.
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Karen Yin
Don't Dismiss the Metaverse As a Comms Channel
The communications professional who masters the metaverse will be richly rewarded
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Shaun Randol
What Makes a Communicator a Good Writer? Answers to 10 Questions From My Lecture at Columbia University.
The authority on mixternal comms
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Shaun Randol
Corporate Comms Isn't Always Inspiring (But You Can Find Inspiration) (Part 2)
To take your mixternal communications game to the next level, try orthogonal thinking. Your internal comms + PR game will never be the same.
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Shaun Randol
Corporate Comms Isn't Always Inspiring (But You Can Find Inspiration) (Part 1)
To take your mixternal communications game to the next level, try orthogonal thinking. Your internal comms + PR game will never be the same.
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Shaun Randol
Announcing Intellicomms: A Practical Series on Using A.I. in Corporate Communications
This groundbreaking series provides practical use cases and examples of how to use artificial intelligence in corporate communications.
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Shaun Randol
How and Why to Conduct a Channel Audit (and What to Do After That)
The authority on mixternal comms
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Shaun Randol
🔍 How to Manage a Content Calendar and Workflow (2/2)
Details on how I use labels, dates, and checklists to take my editorial work to another level. This is part 2/2.
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Shaun Randol
👹 How to Manage a Content Calendar and Workflow (1/2)
Step by step instructions on how to set up an editorial calendar and manage stories from ideation to distribution. A two-part series.
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Shaun Randol
© 2025 Shaun Randol
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