Mixternal Comms Playbook

Mixternal Comms Playbook

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Internal Comms

The tale of three teams (and one giant missed opportunity)
How a Stakeholder Alignment Framework breaks down silos between Comms, HR, and Marketing
 • Shaun Randol
Welcome to the Mixternal Comms Playbook!
Helpful articles, templates, and best practices for mixternal communications (internal + external comms).
 • Shaun Randol
What Happens If Trump/Harris/Nobody Wins?
4 example CEO memos to employees around an uncertain election outcome between Donald Trump and Kamala Harris.
 • Shaun Randol
A DIY Employee Engagement Survey With a Hint of AI Magic (Part 1/3)
A step-by-step approach to building and executing a survey aligned with business priorities using AI tools.
 • Frank D
What's Your CCO Thinking? (Intellicomms™)
Step-by-step instructions, real-world examples, and insights on crafting AI-driven communication that your CCO would appreciate.
 • Shaun Randol
Best Practice Stifles Innovation in Internal Comms
A challenge to preconceived notions in our profession.
 • Joanna Parsons
The Narrative Age
On the role of storytelling in aligning company missions with broader ambitions
 • Frank Wolf
Why and How to Do a Chatroom Ask Me Anything Session
A lightweight, real-time Q&A format that takes place in a chatroom is an easy way to reach many employees.
 • Shaun Randol
The 'Employee Engagement' Crisis Is Fake News (2/2)
Alternative personas that challenge Gallup's conception of "employee engagement"
 • Mike Klein
The 'Employee Engagement' Crisis Is Fake News (1/2)
Gallup's approach to an influential metric is massively problematic, particularly for communication pros
 • Mike Klein
Blurred Lines and the Rise of Mixternal Communications
Guest essay by Rachel Miller
 • Rachel Miller
Two Predictions for 2024: One Real, One 'Fake'
Comms pros should prepare for calls for unionization and deepfake content about their company and leadership.
 • Shaun Randol
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