Insider Comms™

Insider Comms™ is a series that shows how organizational leaders and corporate comms professionals communicate with their audiences—the good, the bad, and the ugly.


Topics Covered

layoffs | reorgs | M&A | labor/unions | departure of high-profile employees | company vision | celebratory notes | addressing market/economy | leadership pontification | dealing with customers | misc.

  • Click the links above to jump to those sections.

  • Use Ctrl+F/⌘+F to search for keywords (e.g., “DEI,” “inspire,” “downturn”)


List of Companies

Activision Blizzard, Amazon (x3), Apple, BlackRock, Business Insider, Citadel, CNN, Disney, Etsy, IMAX, LinkedIn, Meta, Microsoft, The New York Times, Paramount Global, Peloton, Reddit, Redfin, Shopify, Snap (x2), Sony, Spotify, Stability AI, Target, TikTok, Twitch, Twitter, Uber, Vox, Warner Bros. Discovery, Wayfair, XBox, and YouTube.

  • Use Ctrl+F/⌘+F to search for memos from specific companies.


Layoffs

Reorganizations (Reorgs)

Mergers & Acquisitions

Addressing Labor & Union Issues

Departure of High-Profile Employees

Company Vision

Celebratory Notes

Managing Economic Headwinds & Market Downturns

Leadership Notes (and Pontificating)

Dealing With Customers, Consumers, and Audiences

Miscellaneous