Repurposing Video, WWE Memo, Jobs
The authority on mixternal comms
It’s Friday. ‘nuff said.
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Thoughts on Editorial Strategy, Multimedia, and a Multichannel Platform
On July 27 I was invited to give a guest lecture to students in the MS in Strategic Communications program at Columbia University. It was my third time doing so, but until now I hadn’t shared notes from such a privileged appearance.
My “Six Steps to Create an Editorial Strategy” is on the syllabus and normally I talk about that, but this year I was asked to present a week later on the module about multimedia in employee comms. So I combined the topics.
A snippet from that appearance:
Producing a video takes a lot of energy and resources, including cash money. So why wouldn’t you want to squeeze every last drop out of that rock?
Re-purposing video:
Grows one piece of content into many
Increases return on investment
Increases the likelihood of employee engagement
Increases your team’s value
Gets your creative juices flowing
Say you have a three-minute video of anything—one of your execs giving a quarterly update; frontline workers showing off new assembly line equipment; new hires participating in a community cleanup event; whatever.
Don’t publish just to one channel (e.g., the video section of your intranet).
Do publish across your platform (e.g., think about how to use all of the outlets you control, and some you don’t).
Want to know how to re-use a video 20+ different ways? Read my lecture notes.
Comms News
💪 Registration is open for #CommsHero Week 2022, happening virtually Sep. 19-23 (UK).
🏥 An interview with Janelle S. Kpeli, director of Internal Comms at Cityblock Health (The Switchboard)
📝 Why Every CEO Needs to Be a Communicator (Axios)
(☝️ No need to read unless you’re totally new to comms)
📣 Edelman announced the global launch of Edelman Smithfield, a financial communications boutique (Edelman)
💰 Workshop raised $5 million in a new round (Yahoo)
Help Me Help You
I’ve got a lot on my mind and a lot I want to write about. But there are only so many hours in a day. Cast your vote.
Comms Adjacent
What Remote Work Debate? They’ve Been Back at the Office for a While. (NYT)
Explore the patterns and trends shaping the social media landscape over the past decade (Pew Research)
90% of U.S. companies are silent on abortion after Dobbs, survey finds (Axios)
Hiring
My team is hiring - Lam Research - Manager, Executive Communications (Bay Area)
By “exec comms” we mean CEO comms. You’d be working on my team. Hit me up if you’re interested!
Avison Young - Global Internal Comms Coordinator (Chicago, hybrid)
Barclays - VP, Employee Comms (NYC)
Brilliant Ink - Contract Marketing Specialist (San Francisco, remote)
GoodRX - Senior Director, Internal Comms (Santa Monica)
Harvard University - Director of Employee Communications and Engagement, Faculty of Arts and Sciences (Cambridge)
Paramount - Senior Director of Internal Comms (NYC)
Advertising your open roles in Mister Editorial is free! Contact editorshaun@gmail.com to get started.
Insider Comms: WWE Memo & More
Here's the memo CEO Vince McMahon, who's facing scrutiny around hush money payments for sexual misconduct, sent to WWE employees. I thought about sharing this exclusively with Mister Editorial’s paid subscribers (with commentary, like I often do), but I'm kind of at a loss for words.
Paid subscribers to Mister Editorial get exclusive access to executive and internal memos with my analysis of what worked and what didn’t. Some examples:
Jack Dorsey's Email Announcing He's Stepping Down as CEO of Twitter
Two TikTok Memos on the Chief Security Officer Stepping Down
Disney CEO on Why the Company Was Slow to Act Publicly on the 'Don't Say Gay' Bill
To access these and future Insider Comms, upgrade your subscription.
Two weeks I ago I polled readers about the time of day you prefer to receive this email. Here are the results:
59% of you said before noon, E.T.
18% of you don’t care
So see you again next Friday, before noon E.T.!
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Disclaimer: Besides running Mister Editorial, I am the editor-in-chief of Digital Publications at Lam Research. The views in this newsletter are my own.