Who usually gets the story first, PR or internal comms? If a company is operating well, they both should get it at the same time, but that doesn't always happen, I'd imagine, because of politics or miscommunication or forgetfulness. If it's PR getting the story first, to your point about mixternal comms, internal comms should be grabbing content from PR, too.
I agree, Daniel. I'd guess that in my paid position 20-25% of my "internal" content starts on the outside (e.g., an industry journal byline, a podcast appearance).
In my experience who gets what first (or exclusively) isn't done out of malice or for the sake of defending territory, but because the "out of sight, out of mind" / silo mentality is ingrained. Hence the mixternal call to demolish those traditional lines altogether.
Thank you, Shaun, for a great and original perspective. Internal audiences and communities are a great source of data, insight and stories. Corporate communicators should listen.
Who usually gets the story first, PR or internal comms? If a company is operating well, they both should get it at the same time, but that doesn't always happen, I'd imagine, because of politics or miscommunication or forgetfulness. If it's PR getting the story first, to your point about mixternal comms, internal comms should be grabbing content from PR, too.
I agree, Daniel. I'd guess that in my paid position 20-25% of my "internal" content starts on the outside (e.g., an industry journal byline, a podcast appearance).
In my experience who gets what first (or exclusively) isn't done out of malice or for the sake of defending territory, but because the "out of sight, out of mind" / silo mentality is ingrained. Hence the mixternal call to demolish those traditional lines altogether.
I’ve always found it useful to operate “inside out”. Your employees should be as connected to your company as your customers, if not more. These are some of the communications theory concepts I cover. https://substack.com/@communicationstheory/note/p-158100280?r=40ad6p&utm_medium=ios&utm_source=notes-share-action
Thank you, Shaun, for a great and original perspective. Internal audiences and communities are a great source of data, insight and stories. Corporate communicators should listen.
Thank you, Sir. Big fan of your work. (Folks, I encourage you to subscribe to Wadds Inc.'s newsletter; I read every edition.)