Mixternal Comms Playbook

Mixternal Comms Playbook

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☎️ The real audience for AT&T's 'employee memo' wasn't employees... (Insider Comms™)
A Sunday night memo about Thursday's outage? The timing says everything about who the CEO was really talking to.
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Shaun Randol
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📝 4 comms lessons (and templates) from 2 DEI rollback memos (Insider Comms™)
Amazon and Meta made the same controversial move two different ways
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Shaun Randol
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Welcome to the Mixternal Comms Playbook!
Helpful articles, templates, and best practices for mixternal communications (internal + external comms).
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Shaun Randol
The Art of Effective RTO Memos (Insider Comms™ From Amazon and Redfin)
Explore the balance of empathy and strategic goals in the RTO communications from top tech firms.
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Shaun Randol
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Startup CEOs Send Layoff Notes Too (Insider Comms™ From Stability AI)
When you don't have an exec comms team to draft all-employee notes, who takes the lead?
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Shaun Randol
50 Ways to Say 'Layoffs' (Insider Comms™ From Paramount Global)
The authority on mixternal communications
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Shaun Randol
Outlining a Vision for the Company (Insider Comms™ From CNN)
Seven ways to improve a CEO's novella
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Shaun Randol
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Sharing News About Layoffs via Livestream (Insider Comms™ From Twitch)
When a CEO takes questions about layoffs and the business from employees and customers.
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Shaun Randol
Saying Goodbye to an Executive (Insider Comms From IMAX)
A lukewarm goodbye note needs some heat
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Shaun Randol
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CEO Congratulates Employees for Trouncing the Competition (Insider Comms From Citadel)
A punchy example of how to celebrate winning
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Shaun Randol
When Leadership Tries to Get Ahead of a Union Movement (Insider Comms From Costco)
An employee memo with mixed results.
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Shaun Randol
2
When the CCO(!) Steps Down (Insider Comms™ From Warner Bros. Discovery)
When the CCO steps down, they don't ghostwrite their goodbye.
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Shaun Randol
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