Insider Comms™

When things go wrong: 2 CEOs + 2 crises = 2 different approaches (Insider Comms™)

🔬 Google and Spotify under the microscope

Mar 25 •

☎️ The real audience for AT&T's 'employee memo' wasn't employees... (Insider Comms™)

A Sunday night memo about Thursday's outage? The timing says everything about who the CEO was really talking to.

Mar 11 •

📝 4 comms lessons (and templates) from 2 DEI rollback memos (Insider Comms™)

Amazon and Meta made the same controversial move two different ways

Jan 28 •

Welcome to the Mixternal Comms Playbook!

Helpful articles, templates, and best practices for mixternal communications (internal + external comms).

Dec 27, 2024 •

The Art of Effective RTO Memos (Insider Comms™ From Amazon and Redfin)

Explore the balance of empathy and strategic goals in the RTO communications from top tech firms.

Dec 3, 2024 •

Startup CEOs Send Layoff Notes Too (Insider Comms™ From Stability AI)

When you don't have an exec comms team to draft all-employee notes, who takes the lead?

Oct 1, 2024 •

50 Ways to Say 'Layoffs' (Insider Comms™ From Paramount Global)

The authority on mixternal communications

Jul 25, 2024 •

Outlining a Vision for the Company (Insider Comms™ From CNN)

Seven ways to improve a CEO's novella

Jun 5, 2024 •

Sharing News About Layoffs via Livestream (Insider Comms™ From Twitch)

When a CEO takes questions about layoffs and the business from employees and customers.

May 7, 2024 •

Saying Goodbye to an Executive (Insider Comms From IMAX)

A lukewarm goodbye note needs some heat

Apr 9, 2024 •

CEO Congratulates Employees for Trouncing the Competition (Insider Comms From Citadel)

A punchy example of how to celebrate winning

Mar 12, 2024 •

When Leadership Tries to Get Ahead of a Union Movement (Insider Comms From Costco)

An employee memo with mixed results.

Feb 20, 2024 •

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