Workshops, Classes, and New Reports
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Workshops and opportunities to consider
Measurement Masterclass
Mike Klein of #WeLeadComms fame is offering a unique masterclass that will teach you how to collect, analyze, and present data that demonstrates the relationship between internal comms activities and business impact.
The workshop is two hours of hands-on training followed by a private half-hour consultation.
Cost is USD 395 (plus 21% Netherlands VAT).
There will be two sessions on Sep. 22: one at 9 a.m. GMT and one at 4:00 p.m. GMT (noon Eastern).
How to Create an Employee Podcast
Next Level IC’s workshop will explore how audio storytelling can give internal comms a new spin. You’ll learn the nuts and bolts of starting a podcast for your team, function, or the whole company — or helping employees create their own. They’ll cover every aspect of making a podcast, from planning, recording, producing, hosting, promoting, and measuring.
Seraina Silja Hürlimann, co-founder of Pager.fm, hosts.
Cost is 6 500,- DKK +VAT.
Oct. 6 in Copenhagen.
Comms Club U.S.A. Tour
Staffbase is touring the U.S. offering half-day sessions where you’ll network with your peers, hear local IC professionals share their strategies for success, and workshop common communications obstacles so you walk away with tangible new practices.
Boston (Oct. 6), Atlanta (Oct. 10), Seattle (Oct. 25), Chicago (Oct. 27)
Cost is free.
Three Ways to Lead With Impact and Purpose
IABC Victoria (Australia) is hosting a workshop on the core communication leadership skills you need to succeed as a communication leader and deliver real value to your organization. You will emerge prepared to think and lead strategically, generate innovative ideas, build trust, and contribute to your organization on a strategic and senior level.
Hosted by Adrian Cropley and Sia Papageorgiou, managing partners of the Centre for Strategic Communication Excellence.
Oct. 26 in Melbourne.
Cost ranges $125-250.
Quick Hits
You Survey Your Employees Too Much: DigitalOcean’s Matt Norman explains what leads to survey fatigue and how companies can avoid it. (Protocol)
Revolutionize Internal Corporate Communications With Digital Signage: The advantages are subliminal. (MoreThanDigital)
Six Ways to Improve Communication for Frontline Employees: An infographic (CSCE).
Follow that with How to How to Engage Frontline Managers (Gallup)
How to Build an Executive Communications Plan for Slack: The collaboration tool is an excellent channel for the C-suite to engage with employees, but proceed with caution. (Canopact)
“If you’re working for the Marketing department you call it ‘employer branding.’ It’s a lot more fun than ‘internal comms.’”
— David C. Baker, author of The Business of Expertise, discussing trends in PR/Comms on the 2Bobs podcast.
Fresh Reports
Simpplr’s The State of Internal Communications 2022 examines:
The state of internal communications today
Methods and strategies to capture valuable analytics and measurement
Evolving communication initiatives within organizations
Executive leadership and their contribution to internal communication
Technological challenges and the tools that get the buzz
Meanwhile… Feeling disconnected from the company’s culture and people is the number one reason employees leave, according to a new survey from Airspeed and Workplace Intelligence.
How can we help bridge this gap?
Most of the news published by internal communications is corporate/organizational info—a new product, a marketing campaign, info on a senior hire, the announcement of a major milestone achieved, org notes from leadership, and so on.
This kind of content is sufficient to keep your employees informed, but it’s not enough to keep them engaged, not enough to get them actually interested in the company, products, services, role in the community, their peers—to get them emotionally vested in your organization.
suf·fi·cient (sə-fĭsh’ənt): adj.Being as much as is needed; adequate.
Employees who are already engaged will eat up the corporate news. Those who are motivated to climb a ladder or to have some influence within the company will stay on top of who’s who and what’s what.
The harsh reality is that corporate news is often the least popular content because it’s boring, old news, perceived as company propaganda, or all of the above. Even more, company news can feel disconnected from (or tone-deaf to) what’s happening outside the office.
How do you get employees engaged in company news?
Keep it real: Internal comms must report on real people doing real work that has perceived and actual value, and do it in a way that is inclusive and doesn’t ignore what’s happening outside the company’s walls.
I call it value storytelling.
Hiring
Lam Research
My team is hiring for a senior role (i.e., must have lots of experience). Let me know if you or a friend is interested!
As Senior Manager, GIS, Digital Transformation, you will play a critical role within the corporate communications organization to create and execute innovative, strategic communications programs that span channels and formats, align with business objectives, and clearly represent Lam’s brand and reputation goals.
Reporting to the Managing Director of Executive and Employee Communications, you will lead executive and internal communications for our Chief Information Officer (CIO) and the Office of Digital Transformation, primarily supporting our Digital Transformation initiative.
Click here to learn more and apply. (Tell ‘em Mister Editorial sent you!)
freshworks - CEO Executive Communications & PR (Seattle, remote)
Microsoft - Managing Editor, Customer Storytelling (multiple locations, U.S.A.)
Reach 2,450+ subscribers (and counting!) worldwide with your job ad. Paid subscribers can list job openings (like the Lam Research one) for free.
Coming Soon
On August 5 I polled Mister Editorial readers and asked what you wanted to learn more about. At 31%, the number one request was for a framework on how to respond to social issues.
I answered the call with this piece: When Should We Say Something About Social Issues? A Framework.
The second most requested topic (28%) is “how to manage an editorial workflow.” Noted.
I’m working on that right now and it’s going to take a minute. Thank you for your patience.
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Disclaimer: Besides running Mister Editorial, I am the editor-in-chief of Digital Publications at Lam Research. The views in this newsletter are my own.