Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
What Is an Editorial Strategy for Communications?
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What Is an Editorial Strategy for Communications?

The authority on mixternal communications

Shaun Randol's avatar
Shaun Randol
Jun 18, 2020
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Mixternal Comms Playbook
Mixternal Comms Playbook
What Is an Editorial Strategy for Communications?
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High-functioning internal communications groups operate with an editorial plan for reasons practical and strategic. 

  • Practically there must be a way to organize the vast amounts of content the team curates, creates, publishes, and distributes.

  • Strategically the team needs to ensure that its work supports overarching company goals.

An editorial strategy is …

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