Mixternal Comms Playbook

Mixternal Comms Playbook

The $3,000 video that pays for itself 24 times over

How smart teams turn one piece of content into an entire strategy

Shaun Randol's avatar
Shaun Randol
Sep 11, 2025
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Video isn’t my preferred medium for comms storytelling.

  • My heart belongs to the written word and the humble email.

But…but… nothing beats the mixternal opportunities presented by video.

  • Video is the ultimate content multiplication machine.

When it’s time to battle for budget dollars, you need armor and ammo. Video-derived content that lives across multip…

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