Q2's Most Popular

Insider Comms for internal comms

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Here are Mister Editorial’s most popular items from Q2 and a sneak peek at what to expect in the next quarter.

FYI: There are two versions of Mister Editorial:

• Free: The weekly in-case-you-missed-it (ICYMI) roundup of what’s happening in the world of internal comms.

• Paid: Bi-weekly articles with tips, advice, interviews, and practical examples of how to improve your internal comms editorial strategy, as well as other exclusive content. It’s Insider Comms for internal comms.

Programming note: There will be no Mister Editorial next week. To those in the U.S.A., happy Independence Day! 🎇

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The three most popular articles for paid subscribers

1. Can Internal Comms Thwart Post-Pandemic Job-Hopping? Your recruiting department is about to get crushed backfilling the roles of departed employees. Employee Comms can ease the pain by creating content and experiences that can help mitigate attrition.

2. You Can’t Force Communications Forcing a disruptive innovation to fit the needs of current employees is almost sure to fail. To succeed you must start with a subset of your employee population that is willing to go along with your experiment. You need early adopters.  (Part of the series on overcoming the innovator’s dilemma.)

3. A Lack of Resources Managing innovation mirrors the resource allocation process: innovation proposals that get the funding and headcount they require may succeed; those given lower priority will starve for lack of resources and have little chance of success. For both comms leaders (e.g., CCO) and for the internal comms team it is too easy to stick with what’s working. (Part of the series on overcoming the innovator’s dilemma.)

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If you’re a free subscriber, please consider becoming a paid subscriber to unlock insights like those above to help improve your IC game.

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The three most clicked news items from the free newsletter

1. Washingtonian Staff Goes on Publishing Strike After CEO’s Op-Ed About Remote Work (Washington Post)

2. Master Class: Your Internal Comms Toolkit (Vimeo)

3. The Rising Need of Employee Experience Platforms in a Digital-First World (Enterprise Talk)

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Forthcoming in Q3

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• A sneak peek at Mister Editorial’s first books on style and jargon

• The conclusion of the series on internal comms professionals overcoming the innovator’s dilemma, including the case for deploying a truly disruptive technology (paid)

• An interview with an internal comms manager at McDonald’s (exclusive content for paid; a scaled-down version for free)

• And more practical insights, advice, and insider comms!

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Disclaimer: Besides running Mister Editorial, I work in employee comms at Splunk. The views in this newsletter are my own.

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