🚧 Planning for the Worst, Employee Newsletters

The authority on mixternal comms

🎃 Last chance to prepare a scary treat for your Monday newsletter. Halloween is three days away!

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Be Proactive, Not Reactive

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There are 50+ socio-political issues you should be thinking about as you plan for the next 18 months, according to Wadds Inc., a U.K.-based comms consultancy.

• Wadds used the PESTLE framework—a review of the Political, Economic, Social, Technological, Legal, and Environmental situations—to identify the issues comms teams should be aware of.

• The list is meant to help build resilience and prevent management paralysis.

Wadds’s list is U.K./Euro-centric—the death of a monarch, Scottish independence, E.U. trade barriers—but there are many global ideas—World Cup, COP27, metaverse, to consider.

• You can project a local version of many of Wadds’s items. For example, Wadds names GDPR as an issue to keep an eye on. Is there privacy legislation in the works where you are? What about potential labor strikes?

• Dive into the 35-page report.

China could invade Taiwan this year or in 2023, according to Admiral Mike Gilday, the head of the U.S. Navy. “I don’t mean at all to be alarmist,” he said while also being extremely alarmist. “It’s just that we can’t wish that away.” (FT; subscription)

• Is your comms prepared if conflict erupts between China and Taiwan?

A framework for how to respond to socio-political issues (including environmental catastrophes) can help you prioritize:

• What exactly your company/leadership should/not respond to

• Who should sign the comms (internal, external, mixternal)

Explore the framework. (Mister Editorial membership)

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Quick Hits

🤮 Toxic workplaces are bad for your health, says Dr. Vivek Murthy, the U.S. Surgeon General—a.k.a. America’s top doctor. A mentally healthy workplace, according to Dr. Murthy, includes growth opportunities, work-life balance, community, protection from harm, and employee influence on workplace decisions. (WSJ)

🚶‍♂️ New data shows the desire for flexibility has intensified among knowledge workers—and they’re willing to walk to get it. The data shows that full-time in-office workers report markedly lower employee experience scores compared to hybrid and full-time remote workers, as the number of knowledge workers who want to be in the office full-time dropped to 20%. (Future Forum)

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My job, fundamentally, is to have my employees’ back. It’s not to support any one particular group or to advocate for any one particular belief or any of that. It’s just, “Do I have my employees’ back?”

—Marc Benioff, founder and co-CEO of Salesforce, on CEOs advocating for employees

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Gatherings

created using DALL-E

Tickets are on sale for Diversity in Action (Nov. 7-11), brought to you by A Leader Like Me. The event focuses on creating a more inclusive environment where everyone can thrive.

CommConnect happens Nov. 10, brought to you by Contact Monkey. CommConnect unites internal communicators, employee engagement experts, and people leaders around the world.

The Advanced Learning Institute has several upcoming virtual and IRL opportunities:

• Video Storytelling For Corporate Communications (Nov. 1-2, virtual)

• Microsoft 365 Strategies For Internal Communications (Nov. 3, virtual)

• Internal Communications & Employee Engagement Strategies For Frontline, Deskless & Remote Employees (Nov. 15-17, Nashville)

• ESG For Marketing & Communications (Dec. 6-7, virtual)

• Internal Comms Measurement (Dec. 8, virtual)

• 10th Annual Strategic Internal Communications - West (Jan. 31-Feb. 2, San Francisco)

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Interesting Opportunities

Bloomberg - ESG Solutions Communications Lead (NYC, London)

Google - Head of Internal Communications, Search (Bay Area)

Lam Research - senior specialist, Digital Publications (U.S.A., remote)

• This role reports to me!

Luminate - Comms Manager, Strategic Initiatives (Brussels, London)

Starbucks - director, corporate and financial comms, Public Affairs (remote, U.S.A.)

U.S. Secret Service - Executive Writer (Washington, D.C.)

Visa - Manager, Corporate Communications (Helsinki and Stockholm positions available)

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8 Reasons You Need an Employee Newsletter

If you subscribe to any newsletter using your personal email account, then you should have an employee newsletter.

• Clearly you see the value in such communication.

• I mean, I know you’re subscribed to at least one newsletter 😉

Newsletters are everywhere, whether you receive bulletins from your child care center, the daily news, updates from your favorite sports and hobby groups, your church’s monthly update, etc.

• Businesses like Axios, The Skimm, Semafor, and Morning Brew thrive on the fact that newsletters are valuable for consumers (readers).

• Email isn’t going anywhere, and neither are newsletters.

Here are eight reasons why you should create an employee newsletter.

1. Your audience is busy

2. Newsletters drive action

3. You can measure its effectiveness

4. Newsletters are targeted

5. They are low cost

6. Newsletters build trust and credibility

7. Newsletters foster relationships

8. Readers feel valued

Explore the reasons behind each of these eight items. (Mister Editorial membership)

😎 You’re caught up!

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Disclaimer: Besides running Mister Editorial, I am the editor-in-chief of Digital Publications at Lam Research. The views in this newsletter are my own.

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