New name, who dis? 👀 Mister Editorial is the Mixternal Comms Playbook
Mastering the future of internal + external communications
Welcome to the Mixternal Comms Playbook…
…formerly known as Mister Editorial.
The Mixternal Comms Playbook focuses on helping comms-rades:
master mixternal (internal + external) comms,
save hours weekly through AI-powered workflows,
improve executive comms,
and advance their careers
😲 Why the change? The upgrade and renewed focus reflect my commitment to help you master the future of our profession: mixternal communications.
So what is mixternal comms? It's the recognition that in today's always-on, digital-everything, work-is-life-is work world, the lines between internal and external communications are blurred.
🥊 Indeed, the lines so many comms-rades myopically defend like ideologues at the barricades—internal comms vs. PR, for example—should be erased.
Who in PR hasn’t mixed it up on the inside?
Who in employee comms hasn’t drafted something for the outside?
Messages crafted for employees can easily reach external audiences, and vice versa.
And let’s stop pretending an employee’s life stops when they badge in and Society’s influence disappears at the office’s front door.
Mixternal comms recognizes the reality of our blurry communications landscape.
As comms pros we must adapt by:
Embracing the mixternal mindset and finding ways to align messaging across all audiences
Developing strategies that account for the increasing overlap between—and inevitable merging of—internal and external comms
Staying attuned to the latest trends and tools shaping our field, especially the rise of AI
✅ Rest assured, the core of what you've come to expect from Mister Editorial will remain unchanged in the Mixternal Comms Playbook:
Actionable insights, useful guides, and real-world case studies to help you excel in your role
Thought-provoking analysis of the key challenges and opportunities facing our profession
A commitment to helping you navigate the ever-evolving comms landscape with confidence
👉 Learn more about the Mixternal Comms Playbook and read four of the most popular articles of all time—free!
Whether you're a seasoned comms veteran or just starting your career, the Mixternal Comms Playbook is your essential guide to a successful career at the intersection of internal and external communications.
If you’re not yet a paid subscriber, I invite you to join our growing community of forward-thinking professionals shaping the future of our field.
Together we'll navigate the mixternal world with intelligence, nuance, a healthy dose of curiosity, and a dash of irreverence 😏.
🚀 Onward,
Shaun
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