Is My Employee Email a Newsletter? Or a Tickler?

What’s in a name?

How do you refer to the regular communication you write, publish, and send as part of your internal communications?

Is it a newsletter…a bulletin…a weekly note? Or is it a:

• Campaign

• Memo

• Update

• Dispatch

• Briefing

• Wrap-up

• Report

• Journal

• Communique

• Note

• Flash

• Letter

• Tickler?

It doesn’t matter what you call the communication, because each of those descriptors does the same work.

They’re all publications that:

• Contain useful news and information

• Are sent on a regular basis (daily, weekly, monthly, etc.), and

• Are tailored to a specific audience

That’s it.

Don’t get wrapped up in what you call the darn thing. Call it what you will.

Focus your energy instead on what matters — the quality of the content inside.

photo credit: acreativegangster