Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
How Internal Communicators Can Avoid the Innovator’s Dilemma (1/9)

How Internal Communicators Can Avoid the Innovator’s Dilemma (1/9)

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Shaun Randol
May 05, 2021
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Mixternal Comms Playbook
Mixternal Comms Playbook
How Internal Communicators Can Avoid the Innovator’s Dilemma (1/9)
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Study for Men and Machines (Rosalyn Drexler, 1965) 

A nine-part series

Summary: The Innovator’s Dilemma, a classic business book, examines how companies can succeed or fail in the face of disruptive innovation. The insights and lessons from this study can be used by internal communicators who are faced with maintaining a status quo comms program or decidi…

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