Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
Formalizing Prompt Engineering for Your Comms Team (Intellicomms: 4/5)
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Formalizing Prompt Engineering for Your Comms Team (Intellicomms: 4/5)

The authority on mixternal communications

Shaun Randol's avatar
Shaun Randol
Oct 19, 2023
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Mixternal Comms Playbook
Mixternal Comms Playbook
Formalizing Prompt Engineering for Your Comms Team (Intellicomms: 4/5)
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Formalizing prompt engineering in communications style guides
Detail of Synthesis of Radio Communications (1933-34) by Benedatta Cappa

So far in this series on using prompt engineering and artificial intelligence—specifically with ChatGPT—to boost your comms game, I’ve:

  • Made the claim that being proficient in prompt engineering is a sure way to level up in your comms role

  • Showed you three kinds of prompt engineering to do just about all of your comms

  • Provided 20 example prompts and 24 screenshots that show you how to use ChatGPT to do everyday comms

In this article—part four of the five-part series—I suggest ways to formalize prompt engineering for your comms style guide or handbook, i.e., the document your team uses to ensure consistency across your comms and channels.

  • I also tackle the question of whether we should cite AI when content is created using the technology.

What follows is documentation you can copy/paste (and revise) to formalize how your team understands and uses prompt engineering to create mixternal communications.

  • It includes definitions of the five components of a prompt and three examples for each.


Parts of a Prompt​

In general there are five parts that you’ll use again and again in prompt engineering:

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