Inside: Nike's CEO, Channel Audit, Non-Advice
Insider Comms for internal comms
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1. Nike CEO Uses Zoom to Connect With Employees Every Month
When asked what lessons he learned about running a company during the pandemic, Nike CEO John Donahoe said:
ā¦the importance of communication and transparency. While leading a Zoom life is taxing in many ways, what Zoom has been able to do is, Iām in front of 25,000 people once a month on Zoom. And then the last thing itās reinforced for me as a leader is the power of authenticity and vulnerability, because I donāt have the answers many times, whether itās around the pandemic or racial and social injustice issues or geopolitical issues. But I think thereās a real power and a real need to just show up and be authentic, be vulnerable and be present.
Read the article (WSJ).
2. Why a Channel Audit Is Important
What is the most important question comms pros need to ask?ā Katrina Gill, founder of Gill Research, inquires.
Gillās answer: What did youĀ doĀ upon seeing XYZ communication?
Gill explains how her team conducts channel audits, including the tools they use to discover which channels employees use and prefer for comms.
Examples: pulse surveys, focus groups
She ends the article with four reasons why you should conduct an audit, leaning on recent events like the effects of remote work and the current explosion in attrition.
Eight months ago I scooped Ragan š with an article about why a channel (comms) audit is important. I go deeper than Gill does, providing you with:
A clear explanation of what a channel audit is
Five reasons why a channel audit is important
A simple and practical way to conduct, record, and share your audit
A guide on what to do after you complete your channel audit
How you can take your audit to the next level
3. Industry News
KFC has an internal comms program called Crew TV, briefly mentioned in this article about their new digital signage installations (AV Magazine)
11 Recommendations for Launching an Intranet (The Switchboard)
How to Moderate Talks, Panels, Meetings, More (Virtual and Beyond!) (a16z)
4. The Best External Comms Is Internal Comms
How do I do great internal communications? was the question of the day on This Is Not Advice, a short video program that airs Mon-Thurs on LinkedIn in which guests dole out quick tips on how to level up your business and professional career.
This Is Not Advice is hosted by my former Bloomberg Beta colleague Roy Bahat. (Roy is someone who lives with one eye peering around corners and is very much worth following in the universe.)
Write the headline you want your company to know, advises Meg Bolger, comms + tech nerd.
Great external comms begins with great internal comms, says Bolger.
If your team is not knowledgeable, excited, and onboard with what youāre doing, then good luck to getting it to land externally.Ā
Paid subscribers recently got access to a muddled memo Shopifyās CEO sent to his leadership staff on what leadership should look like at his company.
āļø Have a great day!
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Disclaimer: Besides running Mister Editorial, I work in employee comms at Splunk. The views in this newsletter are my own.