Inside: 2022, Bridgestone's podcast, books
Insider Comms for internal comms
2019 Thinking Won’t Work in 2022. Jaime Hunt, VP and chief communications and marketing officer at Miami University of Ohio, says “we cannot assume that what worked in 2019 works today. It’s time to think differently. Here are a few things to consider as you plan for the new year.”
“The shift from ‘everyone knows what is going on’ to ‘everyone feels engaged’ is a major challenge, but one that is essential if we are to retain our staff. Rather than broadcast, engage.”
Read more (Inside Higher Ed)
Mike Klein suggests five ways internal communicators can take the bull by the horns in 2022. The founder of #WeLeadComms says you need to be proactive about pursuing (or stopping) these initiatives to improve the impact, focus, and quality of your work next year.
How Bridgestone Americas built a podcast aimed at educating employees about its vision and grew it to 10,000 listens this year. (Insider)
20 episodes have had more than 10,000 unique listens since the podcast was launched earlier this year (Bridgestone Americas has over 48,000 employees across more than 35 global sites and offices, as well as more than 2,200 US retail centers).
You can listen to the podcast here.
Meet Hannah O'Brien, head of internal communications at Culture Amp. “I like to work in the start-up/scale up space,” she says, “so being comfortable with ambiguity and uncertainty every day is an important skill.” (The Switchboard)
The real reason to love video for internal comms is for the many ways the asset can be re-purposed, thereby increasing:
return on investment
the likelihood of employee engagement
your team’s value
your creative juices
Give the gift of knowledge. Visit the Mister Editorial Bookshop and find the right book for your favorite teammate, entrepreneur, coach, mentee, and boss. The books are categorized:
Internal comms profession (31 titles)
Writing and editing (7)
Reference (5)
Leadership and management (47)
Getting the most out of work (22)
Workplace fiction (39)