Innovation in Internal Communications (Mini-Book)
How Internal Communications Professionals Can Overcome the Innovator’s Dilemma
🎉 📕 Announcing the first mini-book from Mister Editorial!
Innovation in Internal Communications
How Internal Comms Professionals Can Overcome the Innovator’s Dilemma
In 1997, Harvard professor Clayton M. Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. The groundbreaking work examines how businesses succeed or decline when confronted with “disruptive technologies” – a term Christensen coined in a 1995 article for the Harvard Business Review.
Christensen’s insights can be used by internal communicators who are faced with maintaining a status quo comms program or deciding whether to adopt innovative communications strategies.
This mini-book examines seven principles in depth and their implications for internal communicators who are faced with doing what works or adopting disruptive means. Those seven principles are:
The pace of technological progress
Resource allocation
Matching audiences to technologies
The capabilities of most internal comms teams
Decision-making processes
Being a leader or a follower
Barriers to entry
The mini-book concludes by applying the principles and insights into a proposal for internal comms to adopt a truly cutting-edge, disruptive technology.
Discounts for Subscribers
Available in Kindle and PDF formats.
Paid subscribers: $3.95
Free subscribers: $5.95
Everyone else: $7.95
(The mini-book is also available in Amazon’s Kindle store.)
Why Mini-Books?
Rather than searching Mister Editorial for content spread over many articles (and years!), mini-books provide thematic insights, best practices, templates, and how-tos all in one place.
A couple more mini-books are being planned, but I welcome your suggestions for themes, as well as your feedback. Simply reply to this email.
Connect with me on LinkedIn and Twitter | Mister Editorial archive | editorshaun@gmail.com
Congrats on the mini book! Love this!