How Do You Categorize Your Employees? Try Psychographics.

Part three of a six-part series

• Part one of this series: Six Steps to Develop an Editorial Strategy for Internal Communications

• Part two: Editorial Strategies Must Incorporate Business and Team Goals

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Unless your company has just one employee, your audience isn’t monolithic. Understanding your audience helps you choose what kind of content to create, as well as the best way to deli…