Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
Herd Virality: The Power Connecting Formal and Informal Communication

Herd Virality: The Power Connecting Formal and Informal Communication

Guest essay

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Mike Klein
Jan 20, 2023
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Mixternal Comms Playbook
Mixternal Comms Playbook
Herd Virality: The Power Connecting Formal and Informal Communication
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gray and black elephants at daytime
Sergi Ferrete (Unsplash)

Do we really need “100% Engagement” or do we need to focus on engaging the right people?

As someone who spends a good share of my time working in the worlds of communication software and strategy, there’s an immense amount of talk about “engagement”: as a benchmark of organizational virtue, and, often concurrently, as a measure o…

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A guest post by
Mike Klein
Founder, #WeLeadComms. Communication consultant integrating internal, external and political comms. Based in Iceland with transatlantic practice and global impact. Proud SCMP and a graduate of London Business School.
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