Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
Content Creation: Internal Communications Versus Marketing

Content Creation: Internal Communications Versus Marketing

What's the difference and why does it matter?

Shaun Randol's avatar
Shaun Randol
Oct 07, 2020
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Mixternal Comms Playbook
Mixternal Comms Playbook
Content Creation: Internal Communications Versus Marketing
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I see a lot of organizations advertising job roles for content managers for internal communications and content creators for marketing. Is it a difference in semantics or an unwitting slip-up? 

Those who write job descriptions for the IC positions may take for granted that the content “manager” is also often creating the material (e.g., employee intervie…

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