Communications As Craftsmanship
How Communications Professionals Can Rise Above Banality
Greetings, Comms-rades,
The communications profession can be more than a job well done. If we want and try, the comms professional can achieve a level more often associated with handicrafts. Communications can be craftsmanship.
Artificial intelligence, limited budgets and resources, cookie-cutter templates, and half-hearted work…
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