Channel Effectiveness Survey (Six Question Template)

The authority on mixternal comms

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A channel effectiveness survey should occur after you conduct an audit of all the channels that your team controls or has access to (👇).

• A channel audit is a reckoning of your current communications strategy.

• It neatly lists all the ways you share company news and information, as well as audiences, publishing and engagement frequency, ownership, and content types. 

Why a Channel Audit Is Important

Sample Channel Effectiveness Survey

With your audit complete, it’s time to survey readers on their comms habits. Here is a short but effective sample channel effectiveness survey. 

• It’s only six questions and should take just a couple of minutes to complete.

• The survey can be adjusted for internal and external audiences.