A channel effectiveness survey should occur after you conduct an audit of all the channels that your team controls or has access to (👇).
A channel audit is a reckoning of your current communications strategy.
It neatly lists all the ways you share company news and information, as well as audiences, publishing and engagement frequency, ownership, and content types.
Sample Channel Effectiveness Survey
With your audit complete, it’s time to survey readers on their comms habits. Here is a short but effective sample channel effectiveness survey.
It’s only six questions and should take just a couple of minutes to complete.
The survey can be adjusted for internal and external audiences.
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