Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
Channel Effectiveness Survey (Six Question Template)
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Channel Effectiveness Survey (Six Question Template)

The authority on mixternal comms

Shaun Randol's avatar
Shaun Randol
Mar 15, 2023
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Mixternal Comms Playbook
Mixternal Comms Playbook
Channel Effectiveness Survey (Six Question Template)
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Created using DALL-E

A channel effectiveness survey should occur after you conduct an audit of all the channels that your team controls or has access to (👇).

  • A channel audit is a reckoning of your current communications strategy.

  • It neatly lists all the ways you share company news and information, as well as audiences, publishing and engagement frequency, ownership, and content types. 

Mister Editorial
Why a Channel Audit Is Important
Before you cement your editorial strategy for the year, take a week to conduct a thorough channel audit. The effort can pay off over the next couple of years. Publishing to a platform, rather than to individual channels, is the surest way to increase the return on investment (ROI) for your time, effort, and output. A platform consists of the multi…
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4 years ago · 1 like · Mister Editorial

Sample Channel Effectiveness Survey

With your audit complete, it’s time to survey readers on their comms habits. Here is a short but effective sample channel effectiveness survey. 

  • It’s only six questions and should take just a couple of minutes to complete.

  • The survey can be adjusted for internal and external audiences.

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