Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
Why Every Intranet Article Should Have a Byline
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Why Every Intranet Article Should Have a Byline

One word: transparency

Shaun Randol's avatar
Shaun Randol
Feb 24, 2021
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Mixternal Comms Playbook
Mixternal Comms Playbook
Why Every Intranet Article Should Have a Byline
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Almost every single piece of content published to your intranet should have a real person’s name attached to it—a byline. 

  • Rarely should content appear bylined by nobody, an anonymous contributor, or an alias (e.g., The Benefits Team). 

  • Definition of rare: Infrequently occurring; uncommon; scarce: a rare event

A Word About Transparency

Being a “transp…

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