Mixternal Comms Playbook

Mixternal Comms Playbook

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Mixternal Comms Playbook
Mixternal Comms Playbook
A Business Outcome-Focused Template for Requests for Content
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A Business Outcome-Focused Template for Requests for Content

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Shaun Randol's avatar
Shaun Randol
Mar 10, 2021
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Mixternal Comms Playbook
Mixternal Comms Playbook
A Business Outcome-Focused Template for Requests for Content
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If you’ve ever received a message letting you know that So and So wants a story on the intranet about X and Y, this post is for you.

Internal comms pros know that “raising awareness” can never stand as a reason to put your team’s energy, resources, and time to work. The requester must go deeper in their solicitation and tie the content to the company’s b…

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