A Business Outcome-Focused Template for Requests for Content

The authority on mixternal comms

If you’ve ever received a message letting you know that So and So wants a story on the intranet about X and Y, this post is for you.

Internal comms pros know that “raising awareness” can never stand as a reason to put your team’s energy, resources, and time to work. The requester must go deeper in their solicitation and tie the content to the company’s b…