A/B Testing As a Way to Increase Engagement … and Inventiveness
The authority on mixternal comms
A/B testing (or split testing) is when you simultaneously use two different versions of the same idea to determine which one gets a better engagement rate. Version A versus Version B gets you the A/B in A/B testing.
No need to limit to two choices: A/B/C testing is a reasonable venture, but trying any more than that d…
