3 Things Senior Leaders Can Do to Support an Editorial Strategy

The authority on mixternal comms

High-functioning internal communications teams operate with an editorial plan for reasons practical and strategic. 

• Practically there must be a way to organize the vast amounts of content the team curates, creates, publishes, and distributes.

• Strategically the team needs to ensure that its work supports overarching company goals.

An editorial strategy is a plan for how your team manages, uses, and measures content, contributors, channels, analytics, and feedback to support the company’s objectives.

Implemented correctly, the strategy:

• reinforces your team’s role within the company

• creates changes in behavior and mindset in ways that support company goals

• builds trust among employees (and internal business partners) in your workplace

Go deeper:

• Here’s an explanation of an editorial strategy for internal comms.

• Here are six steps to developing an editorial strategy.

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Getting leadership on board with your editorial strategy is important if you want the plan to succeed. Even though leadership claims “our employees are our best asset,” the team that oversees communicating with said “assets” is often an afterthought. (A diatribe for another day.)

So, during the annual roadshow in which you explain to the company what internal comms is trying to achieve this year, share with leaders these three easy ways they can support your editorial agenda…and therefore directly support the company’s greatest asset.